Top 5 Tips on Designing Your Own Creative Sales Brochures
To have an easy way of marketing your business, then you have to use some brochures. Direct mail campaigns are also effective ways of generating income. It is projected that advertisers who spend $167 per individual on email sell goods worth $2,095: that is a return of 1,300%!. Having published marketing campaigns in a shop can help with advertising efforts, and certainly, will offer you marketing collateral for email campaigns and trade shows.
Make Your Own Brochure Designs.
The fact that you do not have a degree in graphic design does not mean that you cannot do design work. You only need the right mindset to create some great designs. The tips below will come in handy.
Get to Know Your Customers Needs.
Before you can start designing a brochure, you should ensure you are putting the relevant information into it. Professional designers understand that using effective language and hitting the perfect points can make sure that your designs will meet your client’s needs.
Think about the frequently asked questions when clients use your services or when they come to your shop. Take into account whatever you consider being your best selling points are and highlight them.
Simplicity is Key.
A leaflet designer knows it is ideal to keep things easy and streamlined rather than flashy and complex. A brochure does not need to have some funny shape or gimmicks; you only need to focus on the message you want to pass across. For the first round of brochures, you can adopt the simple tall two fold design. A simple brochure is right for your marketing needs so long as it can pass the correct message and you get a response from the customers.
Is picking out colors and fonts for the brochure a problem? The solution is to go for branding. Use colors and fonts that are similar to the ones used by the company or on the company website. This will ensure that branding remains consistent and help clients to associate some specific colors with the business. Now is the perfect time to create some logos and use them in your brochure too.
Add More Value.
You do not want a customer to pick up your brochure then throw it away. Therefore you need to add more value to it than just business information. Do not just discuss services offered and working hours, rather talk about why individuals should choose your company. Do you use natural and high-quality ingredients or have many years of experience in the industry? .
Use a CTA.
So what do you want the customer to do after getting your brochure? Whether you would like your client contact you for additional info or buy your products, you have to make that clear in the brochure.
A Call to action (CTA) prompts your customers to do something. Occasionally just using phrases such as “contact us now” or “see ____ for more info” can be sufficient to make them do it.