Online Reputation for your Business: How to Protect It
The most valuable asset of a business is its company’s reputation. You could lose customers and sales, if it’s tarnished. This article displays how negative reviews are not always what they look like and what you can do about it. We stand or fall on the status of our reputation, in life and in business. Through staff training, customer service policies, listening to customer feedback and more, companies spend many years, and much money, building up a positive reputation. A reputation is a delicate object that can easily be smashed into a thousand pieces by a few ill placed words, despite everything a business can do. Where a bad review about a certain business can be said and be read by the entire world in just a minute, this has been a fact in this world of modern technology with internet review sites and technology of digital mobile.
Especially as 89% of consumers around the world start to look for a product by doing a search on the internet before buying, managing how your business is represented online is very important. Furthermore, it is not new that there has been a big competition of businesses out there, if a client reads a bad business review about your business, chances are that he or she will simply move on to the next business down the search list rather than look for a more positive review about you.
As we know, it is perfectly normal to feel angry or upset about bad comments that others say about your business, but you need to control yourself and should not lash out at all cost. Some business have proven that once you have published something into cyberspace, it is very difficult to remove it completely and this is an unfortunate truth. If you did some error, you should not be afraid to admit it and take public actions to make it right. Owning up and showing that you are committed to getting it right is what people respects. That way, you may build confidence in your business motives and ethics.
These bad comments are often taken as a personal attack to us. You can easily be put under public examination by the way you react to negative comments, as a business. It is much better that you write a draft first, then leave it that way until such that you are already calm and edit your write up and soften any overly harsh words. After all, reading a few bad comments is better than doing deception as it cause lesser trust in business.
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